What kind of content does Mama Cosy make?
Mama Cosy shares delightful content focused on baby clothing and accessories, with a keen eye for new arrivals from beloved brands like Primark, Sainsbury's, and Asda. Their TikTok feed offers helpful insights into maternity wear and essential baby items, perfect for expectant parents. From adorable themed collections to practical advice on nappy rash and teething, Mama Cosy provides a warm and informative space for all things baby.
Are you a brand that’s partnered with Mama Cosy?
Verify your partnership
Who is Mama Cosy’s audience?
Mama Cosy's audience is likely comprised of expectant and new parents in the UK, actively seeking stylish and practical baby clothing and maternity wear. Their engagement rate of 10.48% on TikTok significantly surpasses industry benchmarks (TikTok ~3.0% ER), indicating a highly receptive and engaged community. This suggests strong purchase intent for new arrivals and themed collections, making them an ideal audience for targeted promotions and product launches.
Which creators are similar to Mama Cosy?
If you're looking for creators like this creator, you'll find them perfect for brands specializing in adorable baby clothing, comfortable maternity wear, and charming themed collections for little ones.
Marie Nelson
TikTok @mariehavelinmakeup
This creator shares videos about their shopping hauls, often featuring items from TikTok Shop and ASDA George, particularly baby clothes. They also post about fashion, showcasing outfits of the day. The creator discusses personal goals and life updates, including rebranding and celebrating milestones like being a new mum in 2024. Seasonal content, such as Christmas decorations, is also a feature.
Chloe Phillips
TikTok @chloephillipssw · Instagram @chloephillips_sw
This creator posts fashion-focused content, often featuring try-on hauls from various high-street retailers such as Primark, ASDA George, H&M, and New Look. They showcase a range of clothing, including dresses, jeans, knitwear, and outerwear, with an emphasis on affordable and on-trend pieces. The creator frequently provides styling tips and links to purchase the featured items, aiming to help viewers find budget-friendly outfits. They also highlight seasonal fashion, like spring dresses and swimwear.
Naomi Victoria
TikTok @naomivictorias · Instagram @naomivictorias
This creator shares videos about shopping hauls, including trips to Costco and Amazon. They also post about personal experiences like postpartum recovery and beauty routines, showcasing hair colour transformations. Additionally, the creator shares content related to parenting, such as moments with their baby and discussions about new arrivals. They also review products, including handbags and beauty items, and share their excitement about events like the Harry Potter audio edition premiere.
Frequently asked questions
Sign in to view Mama Cosy's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Mama Cosy today
You can use Nutcake’s agentic tools for free. Sign up today to work with Mama Cosy on your creator campaign.