What kind of content does Alice make?
Alice offers an authentic and relatable look into the journey of new motherhood on Instagram. She openly shares her experiences with breastfeeding, from the challenges to the joys, alongside practical advice on baby development and sleep. Her content also delves into the realities of parenting, covering everything from using a breast pump to navigating toddler activities and the ups and downs of mum groups.
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Who is Alice’s audience?
Alice's audience is likely comprised of new and expectant mothers in the UK seeking practical advice and relatable experiences regarding early childhood. Their intent signals are strong, indicated by a high Instagram engagement rate (4.90% ER), significantly outperforming benchmarks across major platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly invested and receptive community, eager for content on breastfeeding, baby development, sleep deprivation, and toddler activities. This elevated engagement quality presents a valuable opportunity for brands targeting this demographic.
Which creators are similar to Alice?
If you're looking for creators like Alice, target new mothers navigating breastfeeding, baby development, sleep deprivation, and toddler activities.
Megan
Instagram @meganandellymae
This creator shares content about their family life. They post videos about their pregnancy journey, including scans and the birth of their daughter. The creator also documents their experiences with breastfeeding, covering the challenges and joys of the process. Additionally, they share glimpses of homemade items, such as strawberry jam, and reflect on their child's growth and milestones.
Ana Almeida Feliciano
Instagram @ana.almeida.feliciano
This creator shares content about their experiences as a mother. Topics include the process of weaning children from breastfeeding, often documenting it as a 'diary' and sharing emotional reflections. They also discuss practical aspects of parenting, such as choosing baby products like strollers and reviewing meal kit services. Additionally, the creator touches on the challenges of motherhood, especially when living abroad without a strong support network.
Meg Violet
TikTok @megviolet_
This creator shares content about their experiences with motherhood and a baby. Topics include baby feeding, relatable parenting moments, and the realities of postpartum life. They also touch on managing a baby's health issues and pregnancy experiences. The creator discusses mindset shifts and self-care amidst the demands of raising a young child.
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