What kind of content does Cole and Abbie make?
Cole and Abbie offer an honest and heartfelt look into their journey through pregnancy and IVF on Instagram. Their content blends relatable humor about cravings and the joys of early parenthood with the emotional depth of their experiences, including navigating loss and fundraising for charity. Brands will connect with their authentic storytelling and engaged audience interested in family, wellness, and personal growth.
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Who is Cole and Abbie’s audience?
Cole and Abbie's audience is likely comprised of individuals navigating or supporting others through fertility journeys, pregnancy, and early parenthood, with a significant portion residing in the UK. Their high Instagram engagement rate (8.90% ER) significantly surpasses benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a deeply invested and responsive community. This suggests strong intent signals around seeking relatable content, emotional support, and shared experiences related to the complexities of family building, including loss. The quality of engagement is therefore expected to be high, with active participation in discussions and a strong connection to the creators' personal narrative.
Which creators are similar to Cole and Abbie?
If you're looking for creators like Cole and Abbie, you'll find relatable stories about the emotional journey of pregnancy, IVF, parenting, and navigating loss.
Cole Abbie
TikTok @cole_abbie
This creator shares videos documenting their pregnancy journey, including updates on weekly milestones and preparations for the baby. They also post humorous content, often involving pranks on their pregnant wife or letting their child choose gifts. Some videos focus on specific aspects of pregnancy, such as baby names and third-trimester experiences.
Celina
Instagram @celinaandhenry
This creator shares content about their pregnancy journey and experiences as a first-time mother. Their videos often feature pregnancy updates, packing a hospital bag, and documenting their birth story. They also post comedic skits about relatable parenting situations, particularly focusing on interactions with a mother-in-law and setting boundaries.
Monique Amaka
TikTok @moniquei8 · Instagram @iammonique_x
This creator shares content about their experiences with pregnancy and childbirth. Their videos often document the later stages of pregnancy, including attempts to induce labour and the hospital visit for the birth. The creator also shares moments of life with a newborn, including recovery after delivery and adjusting to life as a parent.
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