What kind of content does Vivian make?
Vivian crafts engaging content centered around the world of coffee and lattes. On Instagram, they share a mix of at-home brewing techniques, including mushroom coffee creations, and exciting reviews of limited-edition drinks from popular chains like Dunkin'. Their approachable tone makes them a go-to source for discovering new beverage trends and perfecting homemade coffee recipes.
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Who is Vivian’s audience?
Vivian's audience is likely comprised of US-based coffee enthusiasts, ranging from casual drinkers seeking quick at-home recipes to dedicated fans interested in specific brands like Dunkin'. Their intent signals are strong, indicated by a high engagement rate (ER) of 3.21% on Instagram, significantly outperforming benchmarks like TikTok (~3.0%) and YouTube (~2.0%). This suggests a highly receptive and active community eager for Vivian's drink reviews and creative coffee content, promising high-quality engagement and strong potential for brand partnerships within the beverage and lifestyle sectors.
Which creators are similar to Vivian?
If you're looking for creators like Vivian, you'll find them perfect for anyone who loves exploring delicious at-home coffee creations, from latte recipes to Dunkin' drink reviews.
MOLLY FAYE
Instagram @_mollyfaye
The creator posts content about their daily life, including shopping trips and attending events like Lollapalooza. They also share their routines for getting ready, such as doing their hair and makeup. The creator often features sponsored products in their videos, particularly from brands like Dunkin' and VSPink. They also showcase gift baskets they have assembled for friends and discuss their skincare routines.
Ethan Rode
Instagram @ethanrode
This creator posts videos about making and trying various coffee drinks. They often share recipes for syrups and cold foams, such as banana bread and pumpkin spice. They also review new drinks from coffee chains like Starbucks and explore different types of coffee, including instant and espresso. The creator documents their experiences trying new coffee products and creating their own coffee recipes at home.
Lilly Drucis
Instagram @sipsbylilly
This creator posts videos about making various coffee drinks at home. Their content includes recipes for iced lattes, cold brews, and seasonal specials like pumpkin chai and apple butter lattes. The creator often features different syrups and milk alternatives in their recipes. They also share details on the ingredients and equipment used for their home cafe creations.
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