What kind of content does The Closet make?
The Closet curates a vibrant feed of vintage fashion, with a keen eye for seasonal edits and unique market finds. From festive party wear to autumnal collections, they showcase the best of secondhand style on Instagram. Brands can connect with an audience eager for curated fashion, with opportunities to discover and acquire coveted pieces directly.
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Who is The Closet’s audience?
The Closet's audience is likely composed of fashion-conscious individuals in the UK interested in unique, sustainable style. Their high Instagram engagement rate (12.28% ER, significantly above the ~1.5% benchmark) signals strong intent to discover and potentially purchase vintage items. This audience actively seeks out "fashion finds" and "seasonal edits," indicating they are receptive to curated content and product recommendations, making them valuable for brands targeting the vintage and sustainable fashion market.
Which creators are similar to The Closet?
If you're looking for creators like this, you'll find them perfect for audiences who love discovering unique vintage fashion, seasonal edits, and treasure hunting at vintage markets for one-of-a-kind finds.
Brooke
Instagram @brookeviintage
The creator posts videos showcasing vintage fashion and style, often featuring outfits from the 1920s, 1940s, 1950s, and 1960s. They share looks from various brands and highlight specific clothing items, such as dresses and coats. The content also includes travel diaries from locations like Ibiza and Scotland, often with a vintage aesthetic. Additionally, the creator shares behind-the-scenes of photoshoots and occasional Halloween costume ideas.
Molly Catherine
Instagram @itsmollycatherine
This creator posts videos about their outfits, often showcasing seasonal clothing and trending styles. They share details about the brands they are wearing, with a particular focus on secondhand and vintage items. The content also includes preparations for events like festivals and discussions on personal style choices.
The Vanity Case
TikTok @thevanitycase · Instagram @thevanitycase
This creator posts videos about vintage fashion and styling. They share thrift finds, outfit ideas, and tips for shopping for pre-loved clothes. The creator also discusses historical fashion, such as Marie Antoinette's style, and shares personal reflections. They often highlight outfits from their own vintage shop and feature collaborations with other brands. Additionally, they sometimes post about experiences like exhibitions and festive events.
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