What kind of content does The Closet make?
The Closet curates a vibrant feed of vintage fashion on Instagram, specializing in seasonal edits that range from festive party wear to chic autumnal and summer styles. They offer an insider's look into the thrill of vintage markets and pop-up events, sharing both in-person discoveries and online finds. Brands can connect with a community eager for unique fashion finds, with opportunities to preview and acquire coveted pieces directly.
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Who is The Closet’s audience?
The Closet's audience is likely composed of fashion-conscious individuals in Great Britain with a keen interest in unique, pre-loved clothing and sustainable shopping practices. Their high engagement rate (12.28% ER on Instagram, significantly above benchmarks like TikTok's ~3.0% and Instagram's ~1.5%) suggests a highly dedicated and interactive following. These followers are actively seeking inspiration for vintage market finds, seasonal style edits, and direct shopping opportunities, indicating a strong purchase intent and a desire for curated content.
Which creators are similar to The Closet?
If you're looking for creators like this, you'll love discovering unique vintage fashion finds and seasonal edits perfect for the savvy shopper.
Brooke
Instagram @brookeviintage
The creator posts videos showcasing vintage fashion and style, often featuring outfits from the 1920s, 1940s, 1950s, and 1960s. They share looks from various brands and highlight specific clothing items, such as dresses and coats. The content also includes travel diaries from locations like Ibiza and Scotland, often with a vintage aesthetic. Additionally, the creator shares behind-the-scenes of photoshoots and occasional Halloween costume ideas.
Molly Catherine
Instagram @itsmollycatherine
This creator posts videos about their outfits, often showcasing seasonal clothing and trending styles. They share details about the brands they are wearing, with a particular focus on secondhand and vintage items. The content also includes preparations for events like festivals and discussions on personal style choices.
The Vanity Case
TikTok @thevanitycase · Instagram @thevanitycase
This creator posts videos about vintage fashion and styling. They share thrift finds, outfit ideas, and tips for shopping for pre-loved clothes. The creator also discusses historical fashion, such as Marie Antoinette's style, and shares personal reflections. They often highlight outfits from their own vintage shop and feature collaborations with other brands. Additionally, they sometimes post about experiences like exhibitions and festive events.
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