What kind of content does Cleanupwithjo make?
Cleanupwithjo offers a refreshing take on home organisation and cleaning, particularly through the lens of nesting during pregnancy and the postpartum journey. Viewers can find satisfying deep-cleaning videos of various home spaces, alongside practical cleaning hacks and product recommendations. This TikTok and Instagram creator shares relatable glimpses into new motherhood, making her content a perfect fit for brands in the home, lifestyle, and parenting sectors.
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Who is Cleanupwithjo’s audience?
Cleanupwithjo's audience is likely comprised of individuals interested in home organization, practical cleaning solutions, and lifestyle content, particularly those navigating nesting phases or postpartum adjustments. Their high engagement rates on both TikTok (6.66% ER) and Instagram (5.61% ER) significantly exceed platform benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and actively participating community. This suggests strong potential for conversion on sponsored content related to home goods, organizational tools, and family-focused products, driven by a demonstrated trust and interest in Jo's recommendations.
Which creators are similar to Cleanupwithjo?
If you're looking for creators like this, you'll love accounts that offer satisfying cleaning transformations, nesting tips, and postpartum home hacks to simplify your life.
Rachel Davies-Day
TikTok @rooshome · Instagram @homewithroo
This creator shares videos about home renovations, including painting and deep cleaning. They often document their cleaning routines, whether it's a quick tidy-up or a more thorough clean of specific areas like bathrooms or cars. The creator also posts about their experiences as a parent, including their breastfeeding journey and daily life with their baby. Additionally, they sometimes feature skincare routines and coffee-making with specific products.
Remi
TikTok @remiclog · Instagram @remiclog
This creator posts videos about cleaning and organising their home. They document deep cleaning sessions in various rooms, including the kitchen, bathroom, and bedrooms. The content also features redecorating projects, decluttering efforts, and preparations for a new baby's arrival. They also share videos of their family enjoying seasonal events, such as Halloween.
Clean with Jen
TikTok @cleanwithjen · Instagram @clean_with_jen
This creator posts videos about cleaning and organising different areas of their home. They document deep cleaning bathrooms, kitchens, and spare rooms, often using specific cleaning products and tools. The creator also shares content about organising cupboards and maintaining cleaning appliances like robot vacuums and washing machines. They sometimes discuss how cleaning helps them mentally and share their experiences with home organisation projects.
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