What kind of content does Cleanupwithjo make?
Cleanupwithjo offers a unique blend of satisfying cleaning and organization content, often centered around the nesting instinct during pregnancy and the realities of postpartum life. On TikTok and Instagram, they share detailed deep-cleaning routines for everything from bathrooms to windows, alongside practical home hacks and product recommendations. Their relatable approach, infused with glimpses into new motherhood, makes for an engaging and authentic viewing experience.
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Who is Cleanupwithjo’s audience?
Cleanupwithjo's audience is likely comprised of individuals interested in home organization, practical cleaning tips, and lifestyle content, with a strong leaning towards those navigating nesting phases or postpartum life. Their high engagement rates on both TikTok (6.66% ER) and Instagram (5.61% ER) significantly surpass platform benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and active community. This suggests strong intent signals for product recommendations related to home goods, cleaning supplies, and potentially parenting or self-care items, promising high-quality engagement and conversion potential.
Which creators are similar to Cleanupwithjo?
If you're looking for creators like this creator, you'll find them perfect for anyone seeking satisfying cleaning transformations, home organization tips, and relatable nesting or postpartum content.
Rachel Davies-Day
TikTok @rooshome · Instagram @homewithroo
This creator shares videos about home renovations, including painting and deep cleaning. They often document their cleaning routines, whether it's a quick tidy-up or a more thorough clean of specific areas like bathrooms or cars. The creator also posts about their experiences as a parent, including their breastfeeding journey and daily life with their baby. Additionally, they sometimes feature skincare routines and coffee-making with specific products.
Remi
TikTok @remiclog · Instagram @remiclog
This creator posts videos about cleaning and organising their home. They document deep cleaning sessions in various rooms, including the kitchen, bathroom, and bedrooms. The content also features redecorating projects, decluttering efforts, and preparations for a new baby's arrival. They also share videos of their family enjoying seasonal events, such as Halloween.
Clean with Jen
TikTok @cleanwithjen · Instagram @clean_with_jen
This creator posts videos about cleaning and organising different areas of their home. They document deep cleaning bathrooms, kitchens, and spare rooms, often using specific cleaning products and tools. The creator also shares content about organising cupboards and maintaining cleaning appliances like robot vacuums and washing machines. They sometimes discuss how cleaning helps them mentally and share their experiences with home organisation projects.
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