What kind of content does Cleanupwithjo make?
Cleanupwithjo offers a relatable and inspiring look into home organisation and cleaning, particularly through the lens of nesting during pregnancy and the postpartum journey. Their TikTok and Instagram videos showcase satisfying deep cleans of various home spaces, alongside practical cleaning hacks and product recommendations. This creator provides a unique blend of home care and relatable life moments, perfect for brands looking to connect with an engaged audience focused on creating a comfortable and tidy living environment.
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Who is Cleanupwithjo’s audience?
Cleanupwithjo's audience is likely comprised of individuals interested in home organization, practical cleaning tips, and life hacks, with a strong lean towards those navigating nesting phases or postpartum recovery. Their high engagement rates on both TikTok (6.66% ER) and Instagram (5.61% ER) significantly surpass platform benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and actively participating community. This suggests a strong intent to learn and implement the creator's advice, leading to high-quality engagement and potential for brand partnerships focused on home goods, organizational tools, or family-oriented products.
Which creators are similar to Cleanupwithjo?
If you're looking for creators like this creator, you'll find inspiration for nesting, postpartum recovery, and brilliant home hacks to keep your space tidy and serene.
Rachel Davies-Day
TikTok @rooshome · Instagram @homewithroo
This creator shares videos about home renovations, including painting and deep cleaning. They often document their cleaning routines, whether it's a quick tidy-up or a more thorough clean of specific areas like bathrooms or cars. The creator also posts about their experiences as a parent, including their breastfeeding journey and daily life with their baby. Additionally, they sometimes feature skincare routines and coffee-making with specific products.
Remi
TikTok @remiclog · Instagram @remiclog
This creator posts videos about cleaning and organising their home. They document deep cleaning sessions in various rooms, including the kitchen, bathroom, and bedrooms. The content also features redecorating projects, decluttering efforts, and preparations for a new baby's arrival. They also share videos of their family enjoying seasonal events, such as Halloween.
Clean with Jen
TikTok @cleanwithjen · Instagram @clean_with_jen
This creator posts videos about cleaning and organising different areas of their home. They document deep cleaning bathrooms, kitchens, and spare rooms, often using specific cleaning products and tools. The creator also shares content about organising cupboards and maintaining cleaning appliances like robot vacuums and washing machines. They sometimes discuss how cleaning helps them mentally and share their experiences with home organisation projects.
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