What kind of content does Ella Kahan and Emma Matarasso make?
Ella and Emma, the duo behind @chewyorkcity on Instagram, offer a curated guide to the best culinary and hospitality experiences. They explore vibrant dining scenes in cities like New York, alongside idyllic travel destinations such as Milos, Sifnos, Mykonos, and Ibiza. Their content features mouthwatering reviews of dishes, immersive dining experiences, and luxurious hotel stays, with a keen eye for unique food creations and breathtaking scenery. They also keep their audience in the loop on exciting new bakery openings and pop-up cafes.
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Ella and Emma's audience is likely comprised of US-based individuals actively seeking curated travel and dining experiences, from local bakery openings to international hotel reviews. Their strong Instagram engagement rate of 5.38% significantly surpasses benchmarks for platforms like TikTok (3.0%), Instagram (1.5%), and YouTube (2.0%), indicating a highly receptive and dedicated follower base. This elevated engagement suggests a strong intent to discover and act on recommendations, making their audience valuable for brands in the hospitality and food industries.
Which creators are similar to Ella Kahan and Emma Matarasso?
If you're looking for creators like Ella Kahan and Emma Matarasso, they're perfect for brands seeking authentic recommendations on dining, travel, and local culinary experiences.
Eleni Vlachou
Instagram @karidotsouflo_
This creator posts about travel and food across Greece. They showcase various natural landscapes, such as canyons and beaches, often highlighting lesser-known locations. The content also features local tavernas and traditional dishes, with a focus on authentic culinary experiences. Additionally, the creator shares information about events like live music performances and local festivals.
Caleb Thill
Instagram @calebthill
This creator posts videos reviewing hotels and restaurants, often focusing on luxury escapes and dining experiences within a few hours' travel of New York City. They also share travel tips, such as how to save money on summer holidays and suggestions for weekend trips. Content includes city guides, highlighting both budget-friendly and high-end activities, and advice on utilising services like city bikes. Additionally, the creator explores unique bars and cafes, often featuring establishments that use locally sourced or foraged ingredients.
Oliver Brandon
TikTok @olibrandon · Instagram @olibrandon
This creator shares reviews of various food establishments, primarily focusing on restaurants and cafes. Their content includes detailed descriptions of dishes, such as steaks, lobster rolls, and pizzas, often highlighting unique ingredients or cooking methods. They also feature experiences from different cities and markets, documenting meals and drinks consumed during their travels. Additionally, the creator sometimes shares recipes for dishes like roast potatoes or homemade pasta.
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