What kind of content does Dwight Smith make?
Dwight Smith crafts mouthwatering recipe videos for Instagram, showcasing everything from sweet treats like s'mores cookie bars to savory main courses such as strawberry-glazed ribs and Thai curry chicken. His approachable, step-by-step demonstrations make complex dishes feel accessible, offering brands a direct line to an engaged audience eager for culinary inspiration. Dwight's expertise spans desserts, appetizers, and full meals, making him a versatile partner for food and lifestyle brands.
Are you a brand that’s partnered with Dwight Smith?
Verify your partnershipWho is Dwight Smith’s audience?
Dwight Smith's audience is likely composed of home cooks and food enthusiasts actively seeking culinary inspiration and practical recipe guidance. Their intent is signaled by engagement with cooking content, suggesting they are looking for new dishes to try and improve their kitchen skills. With an impressive Instagram engagement rate of 4.51%, significantly above benchmark averages (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), Dwight's followers demonstrate a high level of interest and interaction, indicating a strong potential for conversion on Nutcake for premium recipes or cooking courses.
Which creators are similar to Dwight Smith?
If you're looking for creators like this creator, you'll find delicious recipes and meal inspiration perfect for home cooks and dessert lovers alike.
Mandi
Instagram @thatgirl.mandi
This creator shares a variety of recipes, focusing on easy-to-make dishes. Their content includes tutorials for sweet treats like strawberry cookies and chocolate yogurt clusters, as well as savoury meals such as bourbon chicken and millionaire's spaghetti. They also demonstrate how to make cocktail-inspired sorbets and baked goods like mac and cheese.
Hailee Catalano
Instagram @haileecatalano
This creator shares videos about cooking and recipes. They often demonstrate how to prepare dishes such as pasta salads, grilled meats, and desserts like cheesecake. Many of their recipes focus on seasonal ingredients and offer creative twists on classic meals, including a strawberry rhubarb pretzel salad sundae and a spicy carrot rigatoni. They also document dining experiences, such as trying pea soup at a roadside restaurant and various foods consumed in Los Angeles and San Francisco.
Zena's Kitchen
TikTok @zenaskitchen · Instagram @zenaskitchen
This creator shares recipes for a variety of dishes, often featuring chicken and fish. They create content focusing on different cooking styles, including fried, poached, and baked preparations. Some videos highlight specific cuisines like Korean, Thai, and Indian. They also post recipes for baked goods such as bagels and desserts like tiramisu.
Frequently asked questions
Sign in to view Dwight Smith's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Dwight Smith today
You can use Nutcake’s agentic tools for free. Sign up today to work with Dwight Smith on your creator campaign.