What kind of content does Madelyn Varela make?
Madelyn Varela offers a delightful deep dive into the world of cheese on Instagram. Her content spans everything from supermarket reviews and explorations of different cheese varieties to the fascinating science behind aging and lactose intolerance. Madelyn also brings her passion for cheese to life through travelogues of cheese-making regions and practical advice on crafting the perfect cheeseboard.
Are you a brand that’s partnered with Madelyn Varela?
Verify your partnershipWho is Madelyn Varela’s audience?
Madelyn Varela's audience is likely comprised of food enthusiasts, home cooks, and curious individuals interested in science-backed culinary insights and travel experiences. Her high Instagram engagement rate (7.20% ER) significantly surpasses benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly dedicated and interactive follower base. This suggests strong potential for driving conversions on Nutcake through recipe sharing, product reviews, or exclusive travel content, as her audience actively participates with her posts.
Which creators are similar to Madelyn Varela?
If you're looking for creators like this creator, you'll love content that blends delicious food reviews, travel adventures, and fascinating science facts with easy-to-follow recipes.
Kayley | Food Creator & Stylist
Instagram @kayeatss
This creator focuses on preparing and presenting appetisers and snack boards, often featuring cheese and cured meats. They demonstrate how to assemble these boards for various occasions, including holidays and sporting events. The content also includes tutorials for creating visually appealing snack displays and highlights the use of specific food products and entertaining tools, sometimes in collaboration with brands.
Yizza
Instagram @yizza
This creator often shares videos about preparing different kinds of food, such as cheese dips, charcuterie boards, breakfast tacos, and burgers. They also post about their shopping trips to stores like Costco, Aldi, and Target. Additionally, the creator shares snippets of their daily life, including getting ready, doing home makeovers, and trying out beauty products like press-on nails.
madison
Instagram @madwinegirl
This creator posts videos about wine, including recommendations for specific bottles and types of wine, such as French white wines and rosé. They also share tips for hosting wine and cheese nights and discuss wine pairings with food and sweet treats. The creator occasionally shares other lifestyle content, like recipes and experiences such as attending a bachelorette party.
Frequently asked questions
Sign in to view Madelyn Varela's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Madelyn Varela today
You can use Nutcake’s agentic tools for free. Sign up today to work with Madelyn Varela on your creator campaign.