@cheerupluv | Creator profile on Nutcake

What kind of content does Eliza Hatch make?

Eliza Hatch shares insightful content on gender equality and LGBTQ+ rights across platforms, with a strong presence on Instagram. Their work amplifies queer voices and explores vital topics like bystander intervention and supporting queer culture. Eliza also offers practical advice for freelance creatives and discusses current events through the lens of activism, including their impactful 'Cheer Up Luv' project.

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9 years ago I thought I had my life completely sorted out. I was working as an art assistant in tv and film, doing set design and loving every minute of it. And until this point, I’d had a multitude of experiences of seggsual harassment - and assault even a growing up, in my school uniform, at school, in the street, on nights out, even at work. And I had logged all of these experiences, which stored in a pandoras box if you will, which I kept tightly sealed.

With every unsolicited comment, every grope, every unfamiliar hand sliding up my thigh or around my waist, every time I looked over my shoulder to check i wasn’t being followed, i buried them all and locked away the key- it was just easier that way.

Until that one day when a man commanded me to “cheer up” and the lid on that box flew WIDE open. For the first time, I questioned the audacity of every single stranger who had made me feel uncomfortable. I questioned how nobody ever batted an eyelid, I questioned how normalised it was for women to feel so unsafe, so surveilled, so exposed.

So instead of just ignoring it, brushing it aside like i usually did, i decided to interview my friends about their experiences too, and photograph them standing in the place they were harassed to prove that these experiences happened all the time, all around us, in recognisable places.

I wanted to question why men felt so entitled to comment on women’s bodies, and show by when we ignore these vast range testimonies , we normalise an environment where casual misogyny is accepted and ignored.

I didn’t know it at the time, but it was this moment where everything changed, when I pivoted my career, when I became a gender equality campaigner, where every day since, I have been using those very experiences I locked away in that box, and the 100000’s of survivors experiences i get sent, to galvanise myself to do this work, and to tell these stories.

So happy nearly decade of Cheer Up Luv, and thank you to everyone who’s been along for the ride💓🙏💓

If you’d like to support the work - you can do so via the 🔗 in bi0 🫶

A very special night in the @ltmuseum ! 🚂🚌🚋🚘 🚎

Thank you @mayorofldn for inviting me to an evening of meeting the media & other content creators - it was amazing to have the opportunity to meet so many of the feminists & creators I have been following online for years!!! Like the wonderful @dfdubz @yomi.adegoke & @hannahwitton

Over the years, & as you will know I have made *a lot* of content about transport, and have consulted on the recent bystander intervention campaigns for TFL and National Rail. So it was a privilege to meet @sadiq and speak to him about my work with Cheer Up Luv, and talk about the work which still needs doing to tackle VAWG in London!

Thanks so much for having me!🤳📲🙏

There’s a famous quote from the author Adrienne Maree Brown which goes: “Things are not getting worse, they are getting uncovered. We must hold each other tight & continue to pull back the veil”.

It is beyond obvious now, the way these powerful men view women, and the only reason we are talking about it? Because they have been exposed. the feminist movement, survivors, the violence against women sector - we knew. we always knew. now its just laid bare for everyone to see.

Solidarity always with the survivors.✊

Who is Eliza Hatch’s audience?

Eliza Hatch's audience is likely comprised of individuals passionate about social justice, particularly gender equality and LGBTQ+ rights, with a strong interest in queer culture and supporting freelance creatives. Their high engagement rate (10.58% ER) significantly surpasses benchmarks across major platforms (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly dedicated and responsive community. This suggests strong intent signals for content related to activism, personal narratives, and potentially opportunities within the creative freelance space. This elevated engagement quality presents a valuable opportunity for brands seeking to connect with an actively involved and values-driven demographic.

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