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Carms

This creator shares content about fashion, including try-on hauls from brands like Zara and Asos, and outfits for various occasions such as Christmas parties and holidays. They also feature beauty products, reviewing items like sunscreen and mascara, and discuss relationship topics, sharing insights on maturing in partnerships. Additionally, the creator documents travel experiences, highlighting cabin stays and couple outfits from trips abroad.

Where to find Carms

TikTok ·carmslondon
Followers16K
Avg views19K
Engagement7.0%
Sourced from public data
Instagram ·x_carms
Followers365K
Avg views13K
Engagement3.7%
Sourced from public data

Stats updated March 2026 · Stats don't look quite right?

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What kind of content does Carms make?

Carms brings a vibrant and relatable perspective to fashion, beauty, and lifestyle content across TikTok and Instagram. Her engaging videos feature try-on hauls from popular brands like Zara and Asos, alongside practical advice for styling outfits for any occasion, from holiday parties to everyday wear. Beyond fashion, Carms offers honest reviews of beauty products and shares thoughtful insights on relationships and travel, making her a go-to source for authentic, aspirational content.

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when you go on a ski trip but you’re only good at one thing 🥹💗☺️⛷️✨
the best time with @vaselineuk wearing the new lipgloss serum shades rosy pink & juicy peach ~ with hyaluronic acids, tripeptide and SPF (which plumps, repairs and protects) teaaa 👌🏼 ad
my honest morning routine 🤍 a cosy sofa makes it all the better @sofaclub.uk 🥹✨
Sundays best ✨- GRWM (it’s been a while! And I’ve missed filming these Grwm! Had a stage of feeling so uninspired -but feeling inspired all over again🥹🫶🏼☺️) 
Top- New Era/ via @asos
Trousers- @zara
Boots and glasses- @asos 
Coat- @burberry
Bag- vintage LV 
Perfume-  @officialbyredo
Get ready with me! 🤍 smart casual always 🫶🏼 #grwm #fyp #abcxyz
Jumper asos/ new era
Trousers Zara
Glasses asos 
Boots asos 
Coat Burberry 
Bag vintage LV
Perfume Byredo

Who is Carms’s audience?

Carms' audience is likely comprised of individuals interested in aspirational lifestyle content, with a strong focus on fashion, beauty, and personal relationships, potentially with a global reach given the travel component. Their high engagement rates (TikTok 7.00%, Instagram 3.71%) significantly exceed benchmark averages (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and active community. This suggests strong intent signals for product recommendations, brand collaborations, and potentially affiliate marketing opportunities within these lifestyle verticals.

Which creators are similar to Carms?

If you're looking for creators like Carms, you'll find inspiration for fashion, beauty, relationships, travel, and outfit ideas perfect for those seeking a well-rounded lifestyle.

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