Carl Cunard

What kind of content does Carl Cunard make?

Carl Cunard offers a comprehensive guide to modern men's grooming, fashion, and lifestyle. On Instagram, he shares detailed tutorials on everything from mastering skincare routines and fragrance application to perfecting styling techniques. Carl's content also features inspiring outfit ideas and personal self-care journeys, all designed to empower men to elevate their personal presentation and embrace healthy grooming habits.

Are you a brand that’s partnered with Carl Cunard?

Verify your partnership

Content categories

Beauty

Fashion

Fitness

Lifestyle

Menopause

Browse all creators

The outfit vs what it took to get there 😅 Anyone else?

Most people spray fragrance wrong. Try this instead to smell unique all day.

Fragrance layering is one of the easiest ways to make your scent last longer and project better.

Here’s the routine I use:

Step 1 — Honey 🍯
Adds depth and helps fragrance last longer on the skin.

Step 2 — Body butter
Moisturised skin allows scents to cling better and last throughout the day.

Step 3 — Scented roll-on
Enhances the depth of the scent and improves projection.

Step 4 — Fragrance
One spray on each pulse point ( neck + behind ears ).

Small details like this make a big difference when it comes to fragrance, grooming and personal style.

Save this for later and try it next time you apply your scent.

What #fragrance are you wearing lately?

This turned out so GOOD!

Mens outfit inspo for the week. Pick your favourite 1-8?

#mensfashion #fashion #transition #menstyle #style

Let me reintroduce myself…

Last year I felt a bit lost creatively. I think a lot of people go through phases like that where you’re still showing up, but you’re not fully connected to what you’re doing anymore.

Over the past few months I’ve started finding that spark again.

Fashion, skincare, men’s makeup, subtle upgrades… the things that genuinely make me feel confident and that I enjoy creating content around.

So this is me resetting and leaning back into what I love.

Helping men look sharper, feel better in their own skin, and realise that small details can make a big difference. ( girls you can send to your boyfriends 😉 )

If you’ve ever felt a bit lost too, just know it’s part of the process. Finding your way back is always the best feeling.

Welcome (or welcome back) 🤝

Products I used btw

@aromazone_uk - Caffeine 5% & Helichrysum Eye Contour Serum - revives tired eyes and help reduce dark circles and puffiness

@nipandfab - Vitamin C serum - protects your skin from free radicals, and visibly brighten and even skin tone.

@no7uk - Shield & Defend City Light Tinted Moisturiser SPF 15 ( shade medium ) - Protects and supports your skins natural self-defence. The lightweight, weather-proof and none-pore blocking formula melts easily into skin to even out skin tone.

Who is Carl Cunard’s audience?

Carl Cunard's audience is likely comprised of style-conscious men in the GB region interested in elevating their personal presentation. Their intent signals are strong, indicated by a high Instagram engagement rate (ER) of 3.20%, significantly outperforming the platform benchmark of 1.5%. This suggests a highly receptive and active community that actively seeks out and responds to Carl's content on men's grooming, fashion, skincare, and lifestyle advice. The quality of engagement is therefore expected to be high, with potential for strong conversion on sponsored content related to these niches.

Which creators are similar to Carl Cunard?

If you're looking for creators like this creator, you'll find them perfect for brands targeting men interested in elevated grooming, fashion, skincare, and a sophisticated lifestyle.

Rowan Row

TikTok @rowanrowofficial · Instagram @rowanrow

This creator shares content focused on men's fashion, offering tips and styling advice. They also post about grooming, detailing skincare routines for a polished appearance. In addition, the creator shares videos related to luxury cars and travel experiences, including trips on cruise ships. Coffee preparation and enjoyment are also recurring themes in their posts.

Automotive

Beauty

Fashion

Quentin Harris

TikTok @qharris18

The creator posts content about men's fashion, focusing on clothing hauls, styling tips, and seasonal wear. They share details about their watch collection, including luxury and affordable timepieces, and discuss grooming routines and skincare essentials. The creator also offers gym tips from their experience as a former D1 athlete and showcases various footwear options.

Beauty

Fashion

Fitness

Cordell Mclean

TikTok @cordell_mclean · Instagram @cordell_mclean

This creator focuses on men's fashion, sharing outfit inspiration and tips. They feature a variety of clothing items such as knitwear, jackets, and jeans, often highlighting specific brands. The creator also posts content related to skincare routines and fragrances. Additionally, they share 'day in the life' videos, documenting experiences like travel for work and balancing content creation with education.

Artist

Beauty

Educational