What kind of content does Calum make?
Calum brings a vibrant and detailed approach to the art of tattooing on Instagram. Their feed is a dynamic showcase of their own work, featuring bold, colorful traditional and neotraditional designs alongside intricate illustrative pieces. Beyond finished tattoos, Calum offers an inside look at the creative process, from painting flash sheets to exploring new inks and techniques, and occasionally shares glimpses of other artistic projects like gilding and bodysuit concepts.
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Verify your partnershipWho is Calum’s audience?
Calum's audience is likely comprised of individuals actively seeking tattoo inspiration, design ideas, and insights into the tattooing process, particularly within the neotraditional and illustrative styles. Their high engagement rate (13.63% ER) significantly surpasses benchmarks for platforms like Instagram (~1.5% ER) and TikTok (~3.0% ER), indicating a highly invested and responsive community. This suggests strong intent signals for commissioning work, purchasing designs, or engaging with educational content related to tattooing. The quality of engagement is therefore exceptionally high, presenting a valuable opportunity for brand partnerships focused on art, design, or lifestyle products appealing to this niche.
Which creators are similar to Calum?
If you're looking for creators like this creator, you'll find artists perfect for showcasing unique illustrative and neotraditional tattoo designs and the intricate process behind them.
emchoux bristol tattoo
Instagram @emilyrichouxtattoos
This creator specialises in tattoo artistry, often featuring bold colours and diverse subjects. Their work includes intricate designs like dinosaur motifs, leopard print patterns, and pop culture references such as The Simpsons. They also showcase cover-up tattoos, larger-scale pieces like back tattoos, and traditional tattoo styles. In addition to tattooing, the creator sometimes shares other artistic endeavours, including oil paintings and mural art.
KID CRAYON
Instagram @kidcrayon1
This creator primarily shares content related to their journey as a tattoo apprentice in Bristol. They showcase various tattoo flash sheets and completed designs, often featuring themes from popular culture, such as video games like Fallout and Pokémon, alongside pixel art and pin-up styles. The content also documents their apprenticeship progress, including setting up their tattooing station and practising on themselves. Additionally, the creator demonstrates an interest in other art forms, such as graffiti and spray painting.
Inkology London
Instagram @inkologylondon
This creator posts videos showcasing various tattoo designs and the artistry involved in their creation. Content features a range of styles, from detailed sleeves and vibrant colourwork to portraits and themed pieces. Examples include phoenixes, ancestral portraits, Egyptian goddesses, and butterfly designs. The creator highlights their work from a tattoo studio located in Brixton, London, and includes information for booking appointments.
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