What kind of content does Caitilin & Leah make?
Caitlin & Leah offer a relatable glimpse into family life, sharing engaging TikToks and Instagram Reels focused on home renovations and parenting hacks. Their content beautifully blends DIY decorating projects, like transforming their son's room, with practical advice for navigating life with young children. Brands will appreciate their authentic approach to sponsored content, which spans technology, beauty, and entertainment, reaching a highly engaged audience.
Are you a brand that’s partnered with Caitilin & Leah?
Verify your partnership
Who is Caitilin & Leah’s audience?
Caitilin & Leah's audience is likely comprised of individuals interested in home improvement, family-oriented content, and parenting advice, primarily located in the UK. Their strong TikTok engagement rate (8.06% ER) significantly surpasses benchmarks (TikTok ~3.0% ER), indicating a highly receptive and active follower base. While their Instagram ER (1.07%) is below benchmark (Instagram ~1.5% ER), the overall audience demonstrates a clear intent to engage with sponsored content and decorating tips, suggesting strong potential for brand partnerships focused on these niches.
Which creators are similar to Caitilin & Leah?
If you're looking for creators like this, partner with them for authentic content that resonates with families navigating home renovations and everyday parenting moments.
The Oli Family
TikTok @theolifamily · Instagram @theolifamily7
This creator posts videos about home improvement projects, such as painting a front door to save money. They also share comedic skits, often with a family or situational theme, like children changing their appearance or dealing with everyday annoyances. The creator occasionally incorporates trends, like a 90s boyband theme or Christmas specials. Some content includes sponsored segments, particularly promoting refurbished items from eBay UK.
Jack Darlin
TikTok @jackdarlin · Instagram @jackdarlinn
This creator shares content about everyday life in the UK, often with a comedic twist. They post videos about cooking and food shopping, as well as fashion experiences. The creator also discusses topics like intrusive thoughts, living alone, and experiences as a single gay person. Some videos touch on personal well-being and reflections on relationships.
Poppy Mead
TikTok @poppymead · Instagram @poppymead
This creator shares content about home renovations, detailing the progress made on their barn conversion over a year. They also post about lifestyle topics, including spa days and a Bridgerton-themed baby shower. Additionally, the creator reviews beauty products, shares their favourite TV series and rom-coms, and discusses fashion trends, often featuring hauls from TikTok shop finds and everyday outfits.
Frequently asked questions
Sign in to view Caitilin & Leah's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Caitilin & Leah today
You can use Nutcake’s agentic tools for free. Sign up today to work with Caitilin & Leah on your creator campaign.