What kind of content does Brooke Hewer make?
Brooke Hewer offers an authentic look into her first home renovation journey on TikTok and Instagram. Viewers can follow along as she tackles DIY projects, reveals hidden gems like a vintage fireplace, and navigates the ups and downs of updating an older house. Beyond home improvement, Brooke also shares engaging lifestyle content, from exploring new culinary experiences to showcasing sponsored brand partnerships, all with a relatable and inspiring tone.
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Who is Brooke Hewer’s audience?
Brooke Hewer's audience is likely comprised of UK-based individuals interested in home improvement, lifestyle content, and culinary exploration. Their high engagement rates, particularly on TikTok (7.65% ER, significantly above the ~3.0% benchmark) and Instagram (3.54% ER, exceeding the ~1.5% benchmark), signal strong intent and a receptive community. This audience actively seeks inspiration and practical advice, demonstrating a willingness to engage with brands offering relevant products or services in the home, lifestyle, or food sectors.
Which creators are similar to Brooke Hewer?
If you're looking for creators like Brooke Hewer, you'll love channels that blend inspiring home renovations and DIY projects with delicious food reviews and relatable lifestyle content.
sophieann
TikTok @sophiewilkin
This creator posts videos about home renovations and decor. They share updates on their house renovation journey, including preparing for the move and decorating the new home. The content also features shopping hauls, particularly for groceries and household items like toiletries. Additionally, they document their experience with Roaccutane treatment, focusing on its effects, such as lip dryness.
Nadoosh
TikTok @nadoosh.xo
This creator shares videos about home renovations, including updates on their kitchen and bedroom. They also post about personal events such as birthdays and Eid. Other content includes fashion, unboxing items for their home, and moments with their children. The creator also shares snippets of their daily routines, like making coffee or cleaning their room.
emsteers em
TikTok @emsteers
This creator posts videos about home purchases and decor, focusing on furniture like sofas and dining sets, as well as smaller homeware items such as glasses and utensils. They document the process of buying a new house, including site visits and 'demo days' where they learn how appliances work. The creator also shares personal life updates, including moments with friends and their cat, and occasionally features fashion and beauty content.
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