What kind of content does Brin Pirathapan make?
Brin Pirathapan crafts mouthwatering cooking and baking content across TikTok and Instagram, showcasing everything from hearty cassoulet and flavorful curries to delightful hot cross buns and carrot cake tarts. Their engaging videos frequently feature sponsored integrations, highlighting kitchen appliances and food products. Brin also shares insightful restaurant reviews and extends their culinary expertise through a popular newsletter and published cookbooks, offering brands a versatile platform to connect with an engaged audience.
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Verify your partnershipWho is Brin Pirathapan’s audience?
Brin Pirathapan's audience is primarily driven by interest in culinary content, specifically recipes and restaurant reviews, with a strong presence on Instagram. The high Instagram engagement rate (3.10% ER) significantly surpasses typical benchmarks (Instagram ~1.5% ER), indicating a highly receptive and interactive follower base. This suggests strong potential for sponsored content within the food and beverage, kitchenware, or lifestyle sectors, as the audience actively engages with Brin's recommendations. While TikTok engagement is lower, the Instagram performance signals a valuable and responsive community.
Which creators are similar to Brin Pirathapan?
If you're looking for creators like this creator, partner with those who excel at sharing delicious recipes, restaurant reviews, and engaging sponsored content for food enthusiasts.
Angelica Jells
TikTok @angelica.jells · Instagram @angelica.jells
This creator posts videos about a variety of dishes, including recipes for meals such as duck, lamb ribs, and ox cheek ragu. They also share content related to trying new cuisines, like Bangladeshi and Nigerian food, often sourced from platforms like Facebook Marketplace. The creator's videos feature popular dishes such as tonkatsu and tiramisu chicken wings, alongside everyday meals and holiday cooking vlogs.
Spicey Kitchen Secrets
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This creator shares a variety of recipes, often focusing on international cuisine. They have posted videos demonstrating how to make dishes such as Kashmiri lamb curry, French onion soup, Spanish garlic prawns, and Thai fried chicken. The creator also shares recipes for salads, including a broccoli and cranberry salad and a pumpkin salad, as well as baked goods like pumpkin cake and quince jam.
Danielle & Adam
Instagram @girlcooksboybakes
This creator shares recipes and cooking demonstrations, focusing on simple and accessible dishes. They often highlight one-pot meals, slow cooker recipes, and air fryer techniques. Many of their videos feature comfort food classics like ragu, chicken and rice, and jacket potatoes, as well as baked goods such as apple crumble.
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