What kind of content does Bricking It make?
Bricking It brings a unique blend of humour and relatable content to TikTok and Instagram. They entertain audiences with energetic lip-sync performances and singing, often set to popular music and infused with the everyday antics of life on a building site. Expect engaging dance routines and participation in trending sounds, all delivered with a lighthearted and authentic tone.
Are you a brand that’s partnered with Bricking It?
Verify your partnership
Who is Bricking It’s audience?
Bricking It's audience is likely comprised of Gen Z and young millennials in the UK who engage with trending audio, comedic content, and relatable workplace humor. Their high engagement rates (TikTok 7.02%, Instagram 10.10%) significantly outperform industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and active community. This suggests strong intent signals for entertainment-focused content and a high likelihood of positive engagement, including shares, comments, and potential brand affinity.
Which creators are similar to Bricking It?
If you're looking for creators like this creator, you'll find them perfect for brands targeting a younger audience with a love for comedic, trending content and relatable humor.
Calum Bowie
TikTok @calumbowiemusic · Instagram @calumbowiemusic
This creator posts videos primarily focused on their original music. Their content often includes live performances of their songs, both at organised concerts and impromptu busking sessions. Many of their videos feature sing-alongs with their audience, highlighting audience engagement with their unreleased tracks. The creator also shares personal moments, such as receiving awards and reflections on their musical journey.
Caity Baser
TikTok @caitybaser · Instagram @caitybaser
This creator posts videos featuring personal updates, such as enjoying sunny weather and checking their hairstyle. They also share content related to music, including singing and discussing artists and specific music eras. Additionally, the creator posts about their experiences with illness and their opinions on relationships and makeup.
Carlo Tamayo
TikTok @ccarlotamayo · Instagram @ccarlotamayo
This creator posts videos primarily featuring song covers and vocal performances. Their content often includes a range of popular music, from artists like Sam Fender and Harry Styles to Lana Del Rey. The creator also engages with trending sounds and musical challenges, sometimes collaborating with other users. Some videos feature the creator discussing their thoughts on new music releases or performing songs that resonate with them.
Frequently asked questions
Sign in to view Bricking It's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Bricking It today
You can use Nutcake’s agentic tools for free. Sign up today to work with Bricking It on your creator campaign.