What kind of content does mads make?
Mads brings a vibrant energy to the bookish community, particularly on BookTok and Bookstagram. They dive deep into the romance genre, offering enthusiastic recommendations and insightful discussions on everything from dark romance to ice hockey tropes. Brands can expect engaging content that highlights specific titles and series, resonating with a dedicated audience of readers.
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Who is mads’s audience?
Mads' audience is likely composed of avid readers, primarily interested in romance and dark romance genres, with a strong connection to the BookTok community. Their high Instagram engagement rate (8.93% ER) significantly surpasses typical benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly dedicated and interactive follower base. This suggests that Mads' content resonates deeply, driving strong intent for book recommendations and discussions, and promising high-quality engagement for potential brand partnerships.
Which creators are similar to mads?
If you're looking for creators like this creator, you'll love bookworms who share steamy dark romance recommendations perfect for your next BookTok obsession.
katie
TikTok @katieemilyreads
This creator shares content about books, often focusing on the romance and hockey romance genres. They frequently post book recommendations and hauls from stores like The Works. The creator also discusses their experiences within the BookTok community and expresses excitement for new book releases and series.
elle
TikTok @what_elle_reads
This creator shares content about books, often discussing romance novels and their characters. They frequently post about the 'Heated Rivalry' series, expressing excitement for new releases and sharing their thoughts on the books. The creator also features content related to book hauls, organising bookshelves, and their personal reading habits. They engage with the book community by recommending titles and sharing their reactions to popular book boyfriend characters.
addiesbookshelf
TikTok @addiessbookshelf
This creator shares content primarily focused on books and reading. They often discuss popular romance and fantasy novels, sharing recommendations and their thoughts on current book trends. The creator also features videos about their experiences visiting bookshops and upgrading their reading space with new furniture.
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