What kind of content does mads make?
Mads brings a vibrant energy to the bookish community, focusing on romance novels across BookTok and Bookstagram. They dive deep into specific series like "Legacy of Gods" and "Heated Rivalry," offering enthusiastic recommendations, character rankings, and explorations of sub-genres like dark romance and ice hockey romance. Brands can connect with Mads for authentic promotion, as seen in their past collaborations featuring wearable technology, reaching an engaged audience of avid readers.
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Who is mads’s audience?
Mads' audience is likely comprised of avid readers, primarily interested in romance and dark romance genres, with a strong presence on BookTok. Their intent signals are high, indicated by their significant engagement rate of 8.93% on Instagram, which substantially outperforms benchmark averages (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%). This suggests a highly dedicated and responsive community eager for book recommendations and discussions. This elevated engagement quality presents a valuable opportunity for brands targeting this niche.
Which creators are similar to mads?
If you're looking for creators like this creator, you'll love discovering new dark romance authors and binge-worthy BookTok recommendations.
katie
TikTok @katieemilyreads
This creator shares content about books, often focusing on the romance and hockey romance genres. They frequently post book recommendations and hauls from stores like The Works. The creator also discusses their experiences within the BookTok community and expresses excitement for new book releases and series.
elle
TikTok @what_elle_reads
This creator shares content about books, often discussing romance novels and their characters. They frequently post about the 'Heated Rivalry' series, expressing excitement for new releases and sharing their thoughts on the books. The creator also features content related to book hauls, organising bookshelves, and their personal reading habits. They engage with the book community by recommending titles and sharing their reactions to popular book boyfriend characters.
addiesbookshelf
TikTok @addiessbookshelf
This creator shares content primarily focused on books and reading. They often discuss popular romance and fantasy novels, sharing recommendations and their thoughts on current book trends. The creator also features videos about their experiences visiting bookshops and upgrading their reading space with new furniture.
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