What kind of content does mads make?
Mads brings a vibrant energy to BookTok and Bookstagram, diving deep into the world of romance novels. They offer enthusiastic recommendations, character rankings, and explorations of popular series like "Legacy of Gods" and "Heated Rivalry," with a particular fondness for dark romance and ice hockey romance. Brands will appreciate Mads's engaging style and proven ability to integrate sponsored content, as seen with past promotions for wearable technology.
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Who is mads’s audience?
Mads' audience is likely composed of avid readers, primarily interested in romance and dark romance genres, with a strong presence within the BookTok community. Their intent signals are high, as evidenced by an impressive 8.93% engagement rate on Instagram, significantly outperforming benchmarks across major platforms (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%). This suggests a highly receptive and active community eager for book recommendations and discussions, indicating excellent potential for sponsored content and affiliate marketing within the literary niche.
Which creators are similar to mads?
If you're looking for creators like this creator, you'll love discovering authors who serve up steamy, dark romance novels perfect for your next BookTok obsession.
katie
TikTok @katieemilyreads
This creator shares content about books, often focusing on the romance and hockey romance genres. They frequently post book recommendations and hauls from stores like The Works. The creator also discusses their experiences within the BookTok community and expresses excitement for new book releases and series.
elle
TikTok @what_elle_reads
This creator shares content about books, often discussing romance novels and their characters. They frequently post about the 'Heated Rivalry' series, expressing excitement for new releases and sharing their thoughts on the books. The creator also features content related to book hauls, organising bookshelves, and their personal reading habits. They engage with the book community by recommending titles and sharing their reactions to popular book boyfriend characters.
addiesbookshelf
TikTok @addiessbookshelf
This creator shares content primarily focused on books and reading. They often discuss popular romance and fantasy novels, sharing recommendations and their thoughts on current book trends. The creator also features videos about their experiences visiting bookshops and upgrading their reading space with new furniture.
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