What kind of content does mads make?
Mads brings a vibrant energy to BookTok and Bookstagram, diving deep into the world of romance novels. They're known for their enthusiastic recommendations, character rankings, and explorations of popular series like "Legacy of Gods" and "Heated Rivalry," with a particular fondness for dark romance and ice hockey romance sub-genres. Brands can connect with Mads' engaged audience through authentic integrations, as seen in their previous promotion of wearable technology.
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Who is mads’s audience?
Mads' audience is likely composed of avid readers, primarily interested in romance and dark romance genres, with a strong presence on BookTok. Their high Instagram engagement rate (8.93% ER) significantly surpasses benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicating a highly dedicated and responsive follower base. This suggests viewers are actively seeking book recommendations and engaging deeply with Mads' content, presenting a valuable opportunity for brands targeting this niche.
Which creators are similar to mads?
If you're looking for creators like this creator, you'll love discovering more BookTok stars who dive deep into dark romance and thrilling book recommendations.
katie
TikTok @katieemilyreads
This creator shares content about books, often focusing on the romance and hockey romance genres. They frequently post book recommendations and hauls from stores like The Works. The creator also discusses their experiences within the BookTok community and expresses excitement for new book releases and series.
elle
TikTok @what_elle_reads
This creator shares content about books, often discussing romance novels and their characters. They frequently post about the 'Heated Rivalry' series, expressing excitement for new releases and sharing their thoughts on the books. The creator also features content related to book hauls, organising bookshelves, and their personal reading habits. They engage with the book community by recommending titles and sharing their reactions to popular book boyfriend characters.
addiesbookshelf
TikTok @addiessbookshelf
This creator shares content primarily focused on books and reading. They often discuss popular romance and fantasy novels, sharing recommendations and their thoughts on current book trends. The creator also features videos about their experiences visiting bookshops and upgrading their reading space with new furniture.
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