What kind of content does UncleBob make?
UncleBob shares heartwarming videos on Instagram, showcasing the special bond with their "peanut" through everyday moments and "big sister mode" adventures. Their content beautifully captures friendship and family, often highlighting touching affirmations of strength and love. From cooking together to attending events like a John Deere-sponsored baseball game, UncleBob’s authentic storytelling offers a genuine glimpse into cherished life events.
Are you a brand that’s partnered with UncleBob?
Verify your partnership
Who is UncleBob’s audience?
UncleBob's audience is likely comprised of individuals who value relatable, authentic content centered around family, friendship, and everyday life. Their high Instagram engagement rate (6.73% ER, significantly above the ~1.5% benchmark) signals a deeply invested community actively seeking connection and inspiration. This audience demonstrates strong intent to engage with content that fosters a sense of belonging and shared experience, indicating a high quality of interaction and potential for brand alignment with themes of community and personal connection.
Which creators are similar to UncleBob?
If you're looking for creators like UncleBob, you'll find relatable storytellers perfect for brands celebrating everyday family moments, sibling bonds, and life's special events.
Aston Merrygold
TikTok @astonmerrygold · Instagram @astonmerrygold
This creator shares videos featuring personal life moments, including family celebrations and interactions with children. They also post content related to food, such as making cookies and ice cream. Additionally, the creator shares opinions on music and advertising, sometimes referencing well-known brands. There are also posts that appear to be lighthearted pranks or humorous observations about daily life.
Nie Nie
Instagram @xo.niee
This creator posts videos about family life, including cooking meals and spending time with their children. They share content about everyday activities such as grocery shopping, haircuts, and family outings to places like Disneyland and the movies. The creator also features their children's activities, like baseball games and attempts at potty training.
Olivia Tohe
Instagram @oliviatohe_
This creator shares lifestyle content that centres on family life, cooking, and seasonal activities. Their videos feature simple recipes, product reviews, and household routines often involving their child. The content frequently highlights collaborations with various brands for food and kitchen essentials. The tone of these videos is lighthearted and family-focused.
Frequently asked questions
Sign in to view UncleBob's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with UncleBob today
You can use Nutcake’s agentic tools for free. Sign up today to work with UncleBob on your creator campaign.