What kind of content does Shannon Long make?
Shannon Long crafts vibrant, hand-dyed yarns inspired by the beauty of British landscapes, which she shares with her engaged audience on Instagram. Beyond her unique yarn collections, Shannon fosters community through in-person craft events and virtual updates on yarn clubs and upcoming shows. Her content blends artistic passion with a warm, personal touch, offering a delightful glimpse into the world of fiber arts.
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Who is Shannon Long鈥檚 audience?
Shannon Long's audience is likely comprised of dedicated fiber artists and craft enthusiasts, primarily located in the UK, who are actively seeking inspiration and resources for hand-dyed yarn, knitting, and crochet projects. Their intent signals are strong, indicated by an exceptionally high Instagram engagement rate of 16.79%, significantly outperforming benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly engaged and loyal community eager to interact with Shannon's content, attend craft events, and purchase yarn from shows.
Which creators are similar to Shannon Long?
If you're looking for creators like this creator, you'll find them perfect for brands targeting knitters, crocheters, and attendees of craft events and yarn shows.
James Makes Thing
Instagram @jamesmakesthings
This creator focuses on yarn and knitting content. They showcase their hand-dyed yarns, often in various colourways and weights, for sale. The content includes projects such as knitting socks and sweaters, participation in yarn festivals, and collaborations with other crafting businesses. They also share personal updates related to their crafting journey and life events.
Laylas Wolf
Instagram @laylaswolf
This creator makes videos about their crafting projects, primarily knitting and crochet. They often share their progress on colourful shawls, blankets, and garments, sometimes using hand-dyed yarns. The creator also posts about their pets, including a dog and a rat, and their children, often celebrating their birthdays. They sometimes share personal reflections alongside their crafting updates, such as commemorating the loss of a pet.
ALittleCraftRoom
TikTok @alittlecraftroom
This creator posts videos about knitting and crochet. They often share their progress on current projects, showcasing finished items like sweaters. The content also features visits to yarn shops and craft fairs, highlighting new fibre art acquisitions. They also participate in popular social media challenges, often with a knitting theme.
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