What kind of content does Shannon Long make?
Shannon Long crafts vibrant, hand-dyed yarns inspired by the British landscape, sharing her latest colorways and collections on Instagram. Beyond her shop, she fosters community through unique craft events like knitting and crochet afternoon teas. Shannon also keeps her audience updated on yarn clubs, upcoming shows, and personal crafting insights, offering a warm and inviting glimpse into her creative world.
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Who is Shannon Long鈥檚 audience?
Shannon Long's audience is likely comprised of passionate fiber artists and crafters in the UK, actively seeking inspiration and unique materials for their knitting and crochet projects. Their high engagement rate (16.79% ER on Instagram, significantly exceeding benchmarks like TikTok's ~3.0% and Instagram's ~1.5%) signals a deeply invested community eager to interact with Shannon's hand-dyed yarn creations and craft event announcements. This suggests a strong potential for conversion on premium yarn purchases and event ticket sales, indicating high-quality engagement and purchase intent.
Which creators are similar to Shannon Long?
If you're looking for creators like this creator, you'll find them perfect for brands targeting knitters, crocheters, and attendees of craft events and yarn shows.
James Makes Thing
Instagram @jamesmakesthings
This creator focuses on yarn and knitting content. They showcase their hand-dyed yarns, often in various colourways and weights, for sale. The content includes projects such as knitting socks and sweaters, participation in yarn festivals, and collaborations with other crafting businesses. They also share personal updates related to their crafting journey and life events.
Laylas Wolf
Instagram @laylaswolf
This creator makes videos about their crafting projects, primarily knitting and crochet. They often share their progress on colourful shawls, blankets, and garments, sometimes using hand-dyed yarns. The creator also posts about their pets, including a dog and a rat, and their children, often celebrating their birthdays. They sometimes share personal reflections alongside their crafting updates, such as commemorating the loss of a pet.
ALittleCraftRoom
TikTok @alittlecraftroom
This creator posts videos about knitting and crochet. They often share their progress on current projects, showcasing finished items like sweaters. The content also features visits to yarn shops and craft fairs, highlighting new fibre art acquisitions. They also participate in popular social media challenges, often with a knitting theme.
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