What kind of content does Shannon Long make?
Shannon Long crafts vibrant, hand-dyed yarn inspired by the British landscape, sharing their latest colorways and collections on Instagram. Beyond their online shop, Shannon fosters a community through in-person craft events, offering unique knitting and crochet gatherings. Brands can connect with Shannon to reach an engaged audience of fiber artists and craft enthusiasts who appreciate artisanal quality and creative inspiration.
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Who is Shannon Long’s audience?
Shannon Long's audience is likely comprised of passionate fiber artists and crafters in the UK, actively seeking inspiration and supplies for knitting and crochet projects. Their high Instagram engagement rate (16.79% ER, significantly above TikTok, Instagram, and YouTube benchmarks) signals strong interest and a receptive community eager for content related to hand-dyed yarn, craft events, and yarn shows. This indicates a high-quality audience that is likely to convert on relevant product offerings or event promotions.
Which creators are similar to Shannon Long?
If you're looking for creators like this creator, you'll find them perfect for brands targeting knitters, crocheters, and craft event organizers seeking unique, hand-dyed yarn.
James Makes Thing
Instagram @jamesmakesthings
This creator focuses on yarn and knitting content. They showcase their hand-dyed yarns, often in various colourways and weights, for sale. The content includes projects such as knitting socks and sweaters, participation in yarn festivals, and collaborations with other crafting businesses. They also share personal updates related to their crafting journey and life events.
Laylas Wolf
Instagram @laylaswolf
This creator makes videos about their crafting projects, primarily knitting and crochet. They often share their progress on colourful shawls, blankets, and garments, sometimes using hand-dyed yarns. The creator also posts about their pets, including a dog and a rat, and their children, often celebrating their birthdays. They sometimes share personal reflections alongside their crafting updates, such as commemorating the loss of a pet.
ALittleCraftRoom
TikTok @alittlecraftroom
This creator posts videos about knitting and crochet. They often share their progress on current projects, showcasing finished items like sweaters. The content also features visits to yarn shops and craft fairs, highlighting new fibre art acquisitions. They also participate in popular social media challenges, often with a knitting theme.
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