What kind of content does KOJ make?
KOJ offers a vibrant look into the world of music, from studio sessions to electrifying live performances. Their content highlights new releases, including their EP 'VILLAIN WITH A CONSCIENCE' and single 'LOVE MONEY DRUGS', alongside merchandise drops and event promotions. Fans can expect behind-the-scenes glimpses and updates on appearances at major events like BBC Radio 1's Big Weekend, all shared with an authentic, community-focused energy.
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![Mashin mahi wid the usso!
I had to give em A REMINDER with the band on @bbcintroducing stage @bbcradio1 Big Weekend🫡
This is a crazy moment for me. You work so hard for something, sometimes you don’t know what to feel when it’s in your hands - PROUD - that’s how I feel
You can watch A REMINDER [Big Weekend Live] on BBC Music YouTube 😎](/_next/image?url=https%3A%2F%2Fd2jmt1ah33cxcs.cloudfront.net%2Fthumbnails%2F3644479231262548100%2F6c68a036-121c-460b-b964-3e3984c1ada0.png&w=3840&q=75)
Who is KOJ’s audience?
KOJ's audience on Nutcake is likely comprised of dedicated music fans, actively seeking new releases and merchandise from emerging artists. Their high Instagram engagement rate (57.30%, significantly exceeding benchmarks like TikTok's ~3.0% and Instagram's ~1.5%) signals strong intent and a highly receptive community. This suggests followers are not just passively consuming content but are eager to support KOJ through purchases and engagement, indicating a high quality of audience interaction.
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