What kind of content does Baker make?
Baker brings high-energy, performance-driven content to TikTok and Instagram, showcasing impressive gym and weightlifting feats. Their videos highlight intense training sessions, focusing on bench press techniques and challenging lifts. Brands looking to connect with a dedicated fitness audience will appreciate Baker's competitive spirit and engaging workout challenges.
Are you a brand that’s partnered with Baker?
Verify your partnership
Who is Baker’s audience?
Baker's audience is likely comprised of fitness enthusiasts and aspiring weightlifters in GB seeking motivation and practical advice. Their high TikTok engagement rate (8.83%, significantly above the ~3.0% benchmark) indicates strong interest in Baker's content, suggesting they are actively participating in challenges and seeking actionable fitness tips. While Instagram engagement is below benchmark (~1.09% vs. ~1.5%), the sheer volume on TikTok points to a highly receptive and engaged community eager for Baker's expertise.
Which creators are similar to Baker?
If you're looking for creators like this creator, you'll find them perfect for audiences interested in fitness challenges, weightlifting tips, and achieving new personal bests in the gym.
Neeny Daily
TikTok @dailyjlh · Instagram @dailyjlh
This creator posts videos about exercises and workout tips. They share advice on how to perform different exercises correctly, focusing on muscle groups like the back, abs, and biceps. The creator also includes humorous content related to gym experiences and fitness journeys.
HTG
TikTok @henchtechguy · Instagram @henchtechguy
This creator posts content focused on fitness and nutrition. They share high-protein meal ideas, including recipes like a sweet potato burrito bowl. Videos also cover exercise techniques, such as the dead bug for back pain and advice on achieving fat loss through steps and consistent training. The creator discusses the importance of discipline in bodybuilding and maintaining a healthy mindset around body image and fitness goals.
Jay Kara
TikTok @jaykarafit_ · Instagram @jaykarafit
This creator posts content primarily about fitness and gym activities. They share videos showcasing different workout challenges, often collaborating with other fitness enthusiasts. The creator also highlights visits to various gyms, including unique or old-school bodybuilding facilities. They frequently mention specific clothing and supplement brands they are affiliated with.
Frequently asked questions
Sign in to view Baker's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Baker today
You can use Nutcake’s agentic tools for free. Sign up today to work with Baker on your creator campaign.