What kind of content does Ayup With Mads make?
Mads offers a relatable and authentic glimpse into everyday life on TikTok. Their content blends personal reflections on topics like ADHD and seasonal affective disorder with joyful family moments, including pet adventures and home DIY projects. Brands will appreciate Mads' engaging approach to sharing skincare routines and family activities, fostering a warm and connected community.
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Who is Ayup With Mads’s audience?
Ayup With Mads' audience is likely comprised of individuals interested in relatable lifestyle content, family dynamics, home improvement, and skincare, with a particular resonance for those who identify with or are interested in ADHD experiences. Their high TikTok engagement rate of 9.87% significantly surpasses industry benchmarks (TikTok ~3.0% ER), indicating a highly invested and responsive community. This suggests strong potential for conversion on Nutcake, as viewers are actively seeking authentic content and are likely to engage with sponsored opportunities that align with Mads' established themes.
Which creators are similar to Ayup With Mads?
If you're looking for creators like this, you'll love authentic lifestyle content creators who share relatable family moments, home projects, and skincare tips, especially for those navigating ADHD.
Emily Strutt
Instagram @tots_teens_and_tantrums
This creator shares content about family life, focusing on motherhood and daily routines. They often post about shopping hauls from various retailers, including Amazon and B&M, and share tips on home organisation and cleaning. The creator also discusses personal style, plant-based recipes, and activities with their children, including toy reviews and holiday traditions.
Lucy and Little
TikTok @lucyandlittle · Instagram @lucyandlittle
This creator shares content focused on family life, often featuring their daughter. They post about shopping hauls, sharing new clothes and toys for their child. The creator also documents days out and family events, such as visits to attractions and beauty events. They also discuss personal experiences like beauty treatments and offer opinions on everyday topics.
Jane Dowden
TikTok @mum_and_a_mic · Instagram @mum_and_a_mic
This creator shares content about fashion, including outfit choices from various brands and fashion from the 90s and 00s. They also post humorous videos related to everyday life, such as dealing with laundry and the school holidays. The creator discusses personal experiences, including life after divorce and travel, and also shares skincare routines and product recommendations.
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