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Ayumi Yokoyama

This creator shares content focused on beauty and lifestyle. They provide tutorials for makeup looks, such as achieving 'glass skin' that lasts, and also share 'unready' or 'get ready with me' routines. The creator also reviews skincare products and fashion items, discussing their quality and suitability for different needs. Additionally, they document travel experiences, like solo trips to Tokyo, and share personal reflections on their life and relationships.

Where to find Ayumi Yokoyama

Instagram ·ayumiteresa
Followers37K
Avg views2.9K
Engagement2.0%
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Stats updated September 2026 · Stats don't look quite right?

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What kind of content does Ayumi Yokoyama make?

Ayumi Yokoyama offers a blend of aspirational and relatable content across Instagram and TikTok. Her feed features detailed beauty tutorials, from achieving the coveted 'glass skin' to everyday 'get ready with me' routines. Beyond makeup, Ayumi shares honest product reviews for both beauty and fashion items, alongside captivating travel diaries of her solo adventures. Her personal reflections on life and relationships add a genuine, intimate touch, making her a trusted voice for brands seeking authentic lifestyle engagement.

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A confession and an apology to my community… While I try extremely hard to look the part of the aesthetic content creator girl, I am in fact not and it takes an incredible amount of effort for me to film and create content that looks pretty. I apologize for the misconception and I hope you will stay with me and continue to watch my content despite the lack of consistency in aesthetic-ness I actually have in real life. Totally unrelated, but my unready routine: @anua_global Heartleaf oil cleanser @senka.jp Perfect Whip Cleanser
Forget anti-blush. Let me put you onto anti-foundation. This LA heatwave has made me want zero layers on my face, and this has been my recipe for pretty skin that can breathe. The key is to start with a hydrating SPF that doesn’t pill, something that can be worn with makeup. My go-to has been the @anua_global Zero Cast SPF. Then add a skin tone of your choice. I’m using the sheet skin tint from @summerfridays Finally, a little glow or bronze, however you like it. My picks are the @typologyparis glow serum and the @summerfridays bronzing drops. Zero cakiness, just a little skin protection and some glow.
Forget anti-blush. Let me put you onto anti-foundation. This LA heatwave has made me want zero layers on my face, and this has been my recipe for pretty skin that can breathe. The key is to start with a hydrating SPF that doesn’t pill, something that can be worn with makeup. My go-to has been the @anua_global Zero Cast SPF. Then add a skin tone of your choice. I’m using the sheet skin tint from @summerfridays Finally, a little glow or bronze, however you like it. My picks are the @typologyparis glow serum and the @summerfridays bronzing drops. Zero cakiness, just a little skin protection and some glow.
Glass skin that doesn’t melt off by noon. How to get glowy makeup that actually lasts all day. I’ve linked everything to Shop My, but here’s the breakdown below: A strong base is essential for dewy skin, and this glass skin tutorial starts with the @lawless Forget the Filler Perfecting Cream as a base. For foundation @yslbeauty Soft Glow Cushion Foundation for that porcelain skin finish. The trick to a dewy base that doesn’t melt: @paulandjoeparis setting powder only where you actually get shiny, not all over. This keeps the glow without the cakey look. Also using the @colleenrothschild Tinted Eye Cream mixed into @livetinted concealer (underrated, does double duty brightening and hydrating). Contour & highlight using @westmanatelier has become a staple in my makeup routines. A cream blush over powder blush @patricktabeauty for lit-from-within cheeks, and the @urbandecaycosmetics All Nighter setting spray to lock it all in. This is officially my go-to glowy makeup tutorial when I need dewy skin that survives the whole day.

Who is Ayumi Yokoyama’s audience?

Ayumi Yokoyama's audience likely consists of individuals interested in aspirational lifestyle content, with a strong leaning towards beauty and personal development. Their engagement rate of 1.97% on Instagram, slightly above the platform benchmark, suggests a highly receptive and invested follower base. These users are actively seeking product recommendations, practical tutorials, and relatable personal narratives, indicating a strong intent to discover and potentially purchase featured items or adopt suggested practices. This audience is primed for authentic connection and valuable content, making them ideal for brand partnerships focused on lifestyle, beauty, and travel.

Which creators are similar to Ayumi Yokoyama?

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