What kind of content does Michelle Hsu make?
Michelle Hsu transforms spaces into whimsical, colorful havens on Instagram. Her feed is a vibrant showcase of before-and-after room makeovers, highlighting DIY projects and seasonal decor that inject personality into any home. Brands will appreciate her knack for creating cozy, personalized living environments that resonate with a broad audience.
Are you a brand that’s partnered with Michelle Hsu?
Verify your partnership
Who is Michelle Hsu’s audience?
Michelle Hsu's audience is likely comprised of individuals interested in home improvement, DIY projects, and vibrant, aesthetically pleasing living spaces. Their intent signals are strong, indicated by her exceptionally high Instagram engagement rate of 6.72%, significantly surpassing benchmarks for platforms like TikTok (~3.0%) and Instagram (~1.5%). This suggests a highly receptive and actively participating community, eager for inspiration and practical advice on home decor transformations, particularly with a focus on seasonal updates. Nutcake can expect this audience to be highly engaged, likely to comment, save, and share content, and potentially convert on product recommendations or courses.
Which creators are similar to Michelle Hsu?
If you're looking for creators like this creator, you'll find inspiration for vibrant, DIY-driven home decor transformations perfect for seasonal updates.
Jordan
Instagram @goldenhourabode
This creator focuses on home renovation and decoration content. They frequently share DIY projects, such as transforming old furniture like filing cabinets and bistro sets into planters and outdoor seating. Many videos showcase updating spaces like sunrooms, bathrooms, and kitchens, often featuring new appliances and decor. The creator also highlights thrift store finds and shares their process for styling different areas of their home, including their beauty room and living room.
Hai Trinh | My life | My vibe
Instagram @haikettua_atl
This creator shares videos about home decoration and organisation. They showcase how they have styled different rooms in their home, including a chill room and a new favourite spot. The creator also shares cleaning routines using specific products and highlights home decor items they have found, sometimes linking them for viewers to purchase. They also share aesthetic shots of their living space, focusing on lighting and natural elements like sunsets.
Becky George | House + Home
Instagram @styledbybeck
This creator shares videos about home decor and DIY projects. They showcase furniture makeovers, such as changing a faucet's appearance using specific products, and demonstrate how to create decorative items like paper chains. The content also includes tips for organising and styling different areas of the home, like wall niches and coffee tables, often with a focus on seasonal themes like autumn. Additionally, they share personal lifestyle content, including quick recipes and parenting humour.
Frequently asked questions
Sign in to view Michelle Hsu's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Michelle Hsu today
You can use Nutcake’s agentic tools for free. Sign up today to work with Michelle Hsu on your creator campaign.