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Amy-Jo Simpson

This creator posts content about fitness, particularly focusing on workouts for women over 40. They offer home and gym programmes through a monthly subscription app, highlighting benefits like muscle building and hormone protection. The creator also shares lifestyle content, including product reviews and discussions about fashion and mental health awareness challenges. They are also seen in vodcasts with a friend, discussing various topics and participating in fun challenges.

Where to find Amy-Jo Simpson

TikTok ·amyjosimpson
Followers3.2M
Avg views69K
Engagement3.8%
Sourced from public data
Instagram ·amy.jo.simpson
Followers851K
Avg views30K
Engagement3.0%
Sourced from public data
Followers0
Avg views
Engagement
Sourced from public data

Stats updated April 2026 · Stats don't look quite right?

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What kind of content does Amy-Jo Simpson make?

Amy-Jo Simpson empowers women over 40 with accessible fitness content across TikTok and Instagram. Her engaging videos showcase effective workout programs designed for home or gym, with a focus on muscle building and hormone protection. Beyond fitness, Amy-Jo shares relatable lifestyle content, including product reviews and discussions on fashion and mental health, while her popular vodcasts offer a fun, conversational space for exploring various topics and challenges.

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I’m not sure DVO appreciated the vocals? 
Personally, I thought I was sensational. #friends #mums #womenover40  @Denise Van Outen
10 minutes.
That’s it!

No fancy kit.
No gym.
No excuses.

If you want more workouts like this, they’re all inside my app.

💥 Home workouts
💥 Gym programmes
💥 Recipes

All for just £7.99 per month.

Link in bio, sign up on the website first to get your code! 🩷

#fitover40 #womenover40 #fitnessapp #10minuteworkouts #AEME
This is how we build muscle, protect  hormones and still get results, especially over 40 💪🏼✨

Save this for your next workout 🤍
Full programmes inside my app,  link in bio
(You do need to sign up on the website first to get your app code, choose AEME membership) just £7.99 right now! 

#WomenOver40 #PerimenopauseFitness #LowImpactWorkout #StrengthOverHIIT #FitnessForRealLife
This workout builds strength without spiking cortisol. No jumping, no punishment! 
Just strong, steady, sustainable results. Save this for later 🤍 #womenover40 #perimenopause #menopause #homewokouts #aemeapp

Who is Amy-Jo Simpson’s audience?

Amy-Jo Simpson's audience is likely comprised of women aged 40+ in the UK seeking accessible fitness solutions and lifestyle inspiration. Their intent signals are strong, indicated by high engagement rates across platforms, particularly on TikTok (3.82% ER) and Instagram (3.01% ER), both significantly exceeding benchmark averages. This suggests a highly receptive and engaged community, primed for conversion to her subscription app and interested in her vodcasts and broader lifestyle content.

Which creators are similar to Amy-Jo Simpson?

If you're looking for creators like Amy-Jo Simpson, you'll find them offering empowering fitness for women over 40, with subscription apps and lifestyle vodcasts.

Frequently asked questions

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