@alexisandraaustin | Creator profile on Nutcake

What kind of content does Alexis Austin make?

Alexis Austin transforms houses into homes with inspiring content on Instagram. Specializing in home renovations, interior design, and DIY projects, she offers a glimpse into her personal journey of beautifying spaces like the kitchen, primary bedroom, and bathroom. Brands will appreciate her focus on a timeless and collected aesthetic, complemented by shoppable links for furniture and decor.

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Content categories

Construction

Lifestyle

Property

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It really is all in the details 🫶🏼

Comment “shop” and I’ll send you all the details.

#AD When I renovated this bathroom, I knew I wanted to splurge on the finishes that would make the biggest impact. I used mostly unlacquered brass throughout the space because I love the warmth and character it adds over time.

By taking on much of this renovation ourselves, I was able to invest in those special details while still saving in other areas. Pieces like the mirror, sconces, and accessories gave me the same timeless look without the designer price tag.

I found almost everything for this space on @wayfair, which made it easy to create a bathroom that feels custom, collected, and thoughtfully designed.

#wayfair #wayfairpartner https://liketk.it/6dAW1

Last year, we completely gutted our kitchen, including the main kitchen, prep kitchen/scullery, and coffee bar, to create the space we had always envisioned.

Comment “details” to shop this space 🤍

I’ve received a lot of questions about the budget, so I wanted to share openly that the total cost for this renovation was around $120,000.

That investment included our general contractor, built in appliances, custom white oak inset cabinetry, lighting, hardware, electrical work, and all of the finishing details. The only major thing we did not change was the layout itself, as we did not move any walls.

To save where we could, I handled all of the demolition myself, along with the painting (I sampled over 30 paint colors!) and picture frame molding. We carefully removed and saved the original cabinets, granite countertops, sink, and faucet, and were able to donate everything. It was important to me that nothing went to waste.

This renovation was absolutely a significant investment, but the kitchen is truly the heart of our home. We spend so much of our time here, and creating a space that feels beautiful, functional, and built to last was worth it for our family.

If you have any specific questions about this space, feel free to ask!

https://liketk.it/5VZzq

Home furniture finds and look for less options all from @wayfair 🤍

From furniture staples like my neutral, oversized swivel chairs, to collected pieces to add an elevated look to any room — find the perfect addition to curate your home!

Comment “shop” for all of the details

#AD #Wayfair #wayfairpartner https://liketk.it/6cUC0

Sharing my first floor home tour and a glimpse of the next room that will complete this floor.

I’m so in love with the way this home is coming together through all of our renovations and DIY projects 🫶🏼

Comment “details” to shop my home!

https://liketk.it/61QgP

Who is Alexis Austin’s audience?

Alexis Austin's audience is likely comprised of homeowners and aspiring decorators in the US seeking inspiration and practical advice for creating timeless living spaces. Their high Instagram engagement rate (5.69%, significantly above the ~1.5% benchmark) signals strong interest and active participation in DIY projects, home decor trends, and renovation insights. This indicates a highly receptive audience ready to engage with detailed tutorials, product recommendations, and aspirational design content, presenting a valuable opportunity for brands in the home improvement and lifestyle sectors.

Which creators are similar to Alexis Austin?

If you're looking for creators like this, you'll love those who inspire with timeless home renovations, chic interior design, and achievable DIY projects for a beautiful, lasting aesthetic.

Tahira Nagori | Decor, DIY, Cleaning & Organization

Instagram @the_aesthetic_side_of_homes

This creator focuses on home improvement and decoration, often sharing DIY projects and room makeovers. They provide tips on styling homes on a budget, organising spaces like closets and laundry areas, and refreshing rooms with new decor. The content also includes travel vlogs, showcasing scenic locations and holiday accommodations.

Cleaning

Lifestyle

Property

Catherine Ortega

Instagram @neutralcatt

This creator shares content focused on home decor and interior design. They showcase various products and brands to improve different areas of the home, including kitchens, bedrooms, and outdoor spaces. Videos often feature specific items like rugs, furniture, and lighting, with a focus on creating a cozy and elevated atmosphere. They also share updates on home renovations and DIY projects, such as adding new doors or updating bathrooms.

Cleaning

Construction

Lifestyle

STEF TURNER

Instagram @stefmturner

This creator shares content related to home decorating and lifestyle. They often feature product recommendations, particularly from brands like Wayfair and The Company Store, for items such as bedding, kitchenware, and outdoor furniture. The videos showcase seasonal home updates, party preparations for children's birthdays, and practical home improvements like garden projects and kitchen renovations. They also share personal moments, including family activities and creating cozy living spaces.

Cleaning

Family

Food