Open in Nutcake

Adi

This creator makes videos about books and beauty products. They share reviews of products they have used up, recommendations for books based on themes or genres, and updates on new book releases. They also discuss book club picks and share personal reading preferences and wrap-ups.

Where to find Adi

Instagram ยทadiinthelife
Followers63K
Avg views36K
Engagement4.5%
Sourced from public data

Stats updated September 2026 ยท Stats don't look quite right?

Are you Adi? ยท Claim this profile

What kind of content does Adi make?

Adi offers a vibrant blend of bookish charm and beauty expertise on Instagram. They share honest reviews of beauty products and curate insightful book recommendations, often exploring themes and genres. Adi also keeps followers updated on the latest releases and dives into personal reading preferences, making their profile a go-to for anyone seeking their next great read or beauty discovery.

Are you a brand thatโ€™s partnered with Adi?

Verify your partnership
August trash I mean product empties!!!! ๐Ÿคช Weโ€™ve got some makeup/beauty/skincare faves and some random miscellaneous products for fun. โ˜€๏ธ

Products mentioned:
@lancomeofficial cils booster xl mascara
@refybeauty lash sculpt mascara in brown
@onesize powder melt glass setting spray
Klorane eye patches
@daehair signature conditioner (but also the shampoo)
@tower28beauty SOS rescue and relief body wash 
@caudalieus resveratol-lift instant firming serum
The Ordinary rose hip seed oil
@tumsofficial chewy bites
@therabreath wild mint mouthwash
@downeastcoffee admiral blend coffee beans

#productempties #emptiesreview #emptiesskincare #beautyempties #productreviews
I asked my followers for the best book they read this summer, and these were the top 10 most-loved reads โ˜€๏ธ๐Ÿ“š Did your favorite make the list? ๐Ÿ‘€ 

1. Dolly All the Time by Annabel Monaghan
2. The Calamity Club by Kathryn Stockett
3. Our Perfect Storm by Carley Fortune
4. Mad Mabel by Sally Hepworth
5. Into the Blue by Emma Brodie
6. The Unselected Journals of Emma M. Lion by Beth Brower
7. The Five-Star Weekend by Elin Hilderbrand
8. The Shampoo Effect by Jenny Jackson
9. The Bright Years by Sarah Damoff
10. The Burning Side by Sarah Damoff

If you needed a reason to bump one of these up your TBRโ€ฆ here it is! 

#bookrecs #mustreadbooks #summerreads #popularbooks #bookstoread
I am SO excited for our September read for ๐‘ป๐’‰๐’† ๐‘ฌ๐’—๐’†๐’“๐’š๐’•๐’‰๐’Š๐’๐’ˆ ๐‘บ๐’‰๐’†๐’๐’‡ ๐‘ฉ๐’๐’๐’Œ ๐‘ช๐’๐’–๐’ƒ!!! ๐Ÿ“šโœจ Let me know in the comments if youโ€™re joining us!

Each month I host a virtual book club over on @fable where we read together, chat in real time, and collectively spiral over our thoughts - and last monthโ€™s pick was The Shampoo Effect by Jenny Jackson! ๐Ÿซง๐Ÿงด๐ŸŒŠ While we had a mixed bag of ratings, I do think it was a fantastic book club read (for that exact reason!!).

PS you can join the my book club at the link in my bio! ๐Ÿ’ซ

#bookreviewย #bookclubreadsย #bookrecsย #whatshouldireadnext #newbookrecs
16 new book releases out in September ๐Ÿ“š๐ŸŽ that Iโ€™m immediately adding to my TBR. Any books I missed?! ๐Ÿ‘€ 

PS the long-form version with all 50 new releases on my list will be up on Youtube tomorrow! ๐Ÿฅฐ

Out September 1:
๐Ÿค The Knave and the Moon by Rachel Gillig (romantasy, duology)
๐Ÿค Kiss Slay Replay by Rachel Harrison (horror)
๐Ÿค I Hope This Email Finds You in He/ll by Mackenzie Reed (horror/paranormal romance)

Out September 8:
๐Ÿค The Pirate Queen by Ariel Lawhon (historical fiction)
๐Ÿค See You Next Tuesday by Kate Stayman-London (romance)
๐Ÿค Love Felt Like This by Julie Olivia (romance)
๐Ÿค The Witches of Cambridge by Alice Hoffman (historical fiction, dark academia, fantasy)

Out September 15:
๐Ÿค Hollow Bones by Jodi Picoult (general fiction, mystery)
๐Ÿค We Chase Shadows by Richard Osman (cozy mystery, series)
๐Ÿค Grim Tidings by B.K. Borison (paranormal romance, series)
๐Ÿค If Not You by Ellen Oโ€™Clover (romance)

Out September 22:
๐Ÿค Murder at the Grand Alpine Hotel by Lucy Foley (mystery)
๐Ÿค Youโ€™re the One That I Haunt by Katie Jung (paranormal romance)
๐Ÿค Mazywood by Tananarive Due (general fiction, horror)

Out September 29:
๐Ÿค Threshing Day by Rebecca Yarros (romantasy, short stories, series)
๐Ÿค Ungrateful Immigrant Daughter by Katya Suvorova (memoir)

#newbooks #bookreleases #newbookrecs #septembertbr #2026books

Who is Adiโ€™s audience?

Adi's audience is likely composed of engaged consumers interested in book recommendations and beauty product reviews. Their high Instagram engagement rate (4.53%) significantly surpasses benchmarks for platforms like TikTok (~3.0%) and YouTube (~2.0%), indicating a highly receptive and active follower base. This suggests strong potential for driving conversions on beauty products and fostering community around literary discussions.

Which creators are similar to Adi?

If you're looking for creators like this creator, you'll love their honest book and beauty product reviews and recommendations for fellow avid readers.

Susan Carolynn

Instagram @susancarolynn

This creator shares recommendations for books across various genres, including romance, fantasy, and thrillers. They often create 'get ready with me' style videos discussing their reading experiences and current reads. The creator also shares insights into bookish crafts and hobbies, such as scrapbooking, junk journaling, and making mini books for their reading lists. They occasionally offer opinions on beauty routines and hair care products.

Beauty
Educational
Fashion

Mandy Rulez

Instagram @mandyrulezzz

This creator posts content about books, including reviews, reading vlogs, and discussions about their reading slump. They often share their opinions on different books and their top ten reads of the year. The creator also documents their experiences with book shopping and visits to the library. They sometimes focus on specific genres like dystopian or romance.

Educational
Lifestyle

Pip

Instagram @pippingalong

This creator is a dedicated reader who shares extensive book recommendations and reading advice on social media. They produce content focused on reviewing various genres, highlighting underrated series, and suggesting books available through charity shops or digital deals. Their videos also include tips for building a daily reading habit and comparisons between international book cover designs. Additionally, the creator provides insights into their personal reading lists and discusses why certain titles are particularly well-suited for audiobook formats.

Educational
Lifestyle
Self-help

Frequently asked questions

Sign in to view Adi's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.

Collab with Adi today

You can use Nutcakeโ€™s agentic tools for free. Sign up today to work with Adi on your creator campaign.