What kind of content does Abby B make?
Abby B shares engaging content across TikTok, focusing on honest reviews of skincare and makeup, from popular brands like Kiehl's to everyday essentials like lip oils and brow gels. Her audience also enjoys her relatable discussions on morning and shower routines, alongside glimpses into her travel adventures and experiences. Abby's authentic approach makes her a go-to source for beauty enthusiasts and travel lovers alike.
Are you a brand that’s partnered with Abby B?
Verify your partnership
Who is Abby B’s audience?
Abby B's audience is likely comprised of beauty enthusiasts in the UK interested in practical skincare, makeup application, and honest product reviews. Their high TikTok engagement rate (29.56%, significantly above benchmark averages of ~3.0%) signals a highly receptive and active community, indicating strong intent to consume and interact with content. This suggests a valuable audience for brands seeking authentic endorsements and product demonstrations within the beauty and travel lifestyle niches.
Which creators are similar to Abby B?
If you're looking for creators like this creator, you'll find beauty enthusiasts who love sharing honest skincare and makeup reviews, daily routines, and travel-friendly beauty tips.
KACEY
TikTok @kaceymuaxo
The creator posts videos about skincare routines and makeup. They showcase products such as face masks, serums, and makeup removers. They also feature popular makeup brands and share their thoughts on beauty products. Some videos include makeup looks for occasions like Halloween and Christmas, as well as discussions about fragrances.
Clarissa Bea
TikTok @clarissabeaa · Instagram @clarissabeaa
This creator posts videos about fashion, makeup, and skincare. They share their experiences attending events like London Fashion Week and trying out viral beauty trends, such as Hailey Bieber's glowy skin hack. The creator also shares quick makeup routines and outfit ideas, often featuring sponsored products from various brands.
Skincare
TikTok @girls.advice..1
This creator posts videos about skincare and beauty products. They share hauls of items from various brands, including those focused on skincare and fragrances. The creator also shows off new items they have received as gifts, such as a hair curler and Christmas presents. Some videos feature makeup, specifically mascara and lashes. They occasionally mention that they are still doing skincare, even if not all the time.
Frequently asked questions
Sign in to view Abby B's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Abby B today
You can use Nutcake’s agentic tools for free. Sign up today to work with Abby B on your creator campaign.