What kind of content does naomi make?
Naomi crafts engaging videos on TikTok, blending fashion, beauty, and lifestyle content. Viewers can find detailed makeup tutorials for everything from intricate lip combos to effortless 90s blowouts, alongside seasonal lifestyle vlogs showcasing holiday decorating and baking. Her authentic 'day in the life' style offers brands a relatable window into a vibrant, trend-aware audience.
Are you a brand that鈥檚 partnered with naomi?
Verify your partnership
Who is naomi鈥檚 audience?
Naomi's audience is likely comprised of young adults in the UK interested in fashion, beauty, and lifestyle content, seeking inspiration and relatable vlogs. Her exceptionally high TikTok engagement rate (22.84%) significantly surpasses industry benchmarks (TikTok ~3.0%), indicating a highly active and responsive community. This suggests strong potential for driving conversions through sponsored content, product recommendations, and direct calls to action, as her followers demonstrate a clear appetite for her curated lifestyle.
Which creators are similar to naomi?
If you're looking for creators like this creator, you'll love lifestyle vloggers who share their favorite fashion, beauty, and makeup finds.
S H A R N A K A I
TikTok @sharna.kai
This creator shares make-up tutorials and routines, often featuring popular beauty brands. They also post fashion content, including outfit ideas for various occasions like holidays and nights out. Other videos showcase wig installations and styling. The creator sometimes shares personal moments and travel experiences with friends.
lucy
TikTok @lucyscarlett_
This creator posts content about lifestyle and beauty. They share videos about their favourite fashion items, often featuring outfits and accessories. The creator also discusses hair care, recommending products for blonde and damaged hair. Some videos cover beauty routines and general 'girly things'.
tamzin
TikTok @tamzin_gilkes
This creator posts videos about hair and makeup. They share tutorials for hairstyles such as slicked-back looks and heatless curls. The creator also shares their skincare routines and makeup application, often featuring products from popular brands. Additionally, they post about fashion, including try-on hauls for gym wear, and lifestyle content such as New Year's Eve celebrations.
Frequently asked questions
Sign in to view naomi's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with naomi today
You can use Nutcake鈥檚 agentic tools for free. Sign up today to work with naomi on your creator campaign.