What kind of content does Phillip make?
Phillip crafts approachable, plant-based recipes perfect for everyday cooking. On TikTok and Instagram, they showcase delicious, budget-friendly meals like chickpea curry and creative tofu dishes, making vegan eating accessible and exciting. Beyond the kitchen, Phillip offers a glimpse into their life, sharing travel adventures, sporting event experiences, and entrepreneurial insights.
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Who is Phillip’s audience?
Phillip's audience is likely composed of individuals in the UK interested in accessible, plant-based cooking, seeking practical and affordable meal solutions. Their intent signals are strong, evidenced by exceptionally high engagement rates on both TikTok (7.78%) and Instagram (6.83%), significantly outperforming industry benchmarks (TikTok ~3.0%, Instagram ~1.5%). This suggests a highly receptive and engaged community, indicating a strong potential for brand partnerships focused on recipe development, ingredient promotion, or kitchenware.
Which creators are similar to Phillip?
If you're looking for creators like Phillip, you'll find them perfect for anyone seeking delicious, simple, and affordable plant-based meals, especially those new to vegan cooking.
Eat with Aleesha
Instagram @eatwithaleesha
This creator shares recipes for plant-based meals, focusing on vegan dishes. Their content includes tutorials for making salads, pesto, curries, and various baked goods. They also share travel vlogs highlighting vegan-friendly destinations and experiences.
Tasty Curls
TikTok @tastycurls · Instagram @tastycurls
This creator primarily posts recipes for vegan dishes. The recipes feature a variety of ingredients, including tofu, aubergine, and various vegetables, often prepared with a focus on flavourful sauces and spices. They also share content about outdoor activities like hiking and their experiences attending cooking workshops and dining at vegan restaurants.
Rhian Melvin
TikTok @rhi.scran · Instagram @rhi.scran
This creator shares recipes for plant-based meals, often focusing on comfort food and high-protein dishes. Their content includes detailed instructions for dishes such as spicy chipotle pasta, savoury oats, lentil curry, and Thai green curry meatballs. The creator also shares grocery hauls and occasional restaurant reviews, with a focus on accessible and flavourful vegan cooking.
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