What kind of content does Ellie Wainwright make?
Ellie Wainwright shares authentic vlogs and daily updates on Instagram, offering a relatable look into the realities of motherhood and pregnancy. Her content dives deep into toddler life, from navigating bedtime battles to celebrating milestones, while also documenting her own pregnancy journey with honest bump updates and preparation insights. Brands will appreciate her practical product reviews and her candid discussions about balancing the joys and challenges of raising a young family.
Are you a brand that’s partnered with Ellie Wainwright?
Verify your partnership
Who is Ellie Wainwright’s audience?
Ellie Wainwright's audience is likely comprised of parents and expectant mothers in the UK seeking relatable content on pregnancy, toddlerhood, and daily family life. Their intent signals are strong, indicated by her high Instagram engagement rate of 4.16%, significantly exceeding benchmarks like TikTok (~3.0%) and Instagram's average (~1.5%). This suggests a highly invested and responsive community, poised for engagement with parenting product recommendations and daily vlog content.
Which creators are similar to Ellie Wainwright?
If you're looking for creators like this, you'll love relatable mom vloggers sharing pregnancy journeys, toddler adventures, and honest parenting product reviews.
Monique Amaka
TikTok @moniquei8 · Instagram @iammonique_x
This creator shares content about their experiences with pregnancy and childbirth. Their videos often document the later stages of pregnancy, including attempts to induce labour and the hospital visit for the birth. The creator also shares moments of life with a newborn, including recovery after delivery and adjusting to life as a parent.
Zara Bentley
TikTok @zarabentleyy
This creator shares content about parenting and everyday life as a mother. They discuss topics such as managing a household with young children, including a toddler and a newborn. The creator also touches upon personal experiences like pregnancy, postpartum recovery, and attempts to raise children bilingually. Some videos offer practical advice, like parenting hacks for toddler snacks.
demi-lei
TikTok @demileiperrin
This creator shares content about their pregnancy journey, including bump updates and gender reveals. They often post about baby boy clothes and names, expressing excitement about their upcoming arrival. The creator also shares hauls of baby items and discusses their experiences with infertility and positive pregnancy tests. Additionally, they touch upon topics like Christmas gift ideas and social media influencing.
Frequently asked questions
Sign in to view Ellie Wainwright's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Ellie Wainwright today
You can use Nutcake’s agentic tools for free. Sign up today to work with Ellie Wainwright on your creator campaign.